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James Bullis here. I wanted to take a minute to share with you a lesson that I learned about this industry very early on. This is a lesson that any business owner who does business online needs to know about.
It goes back to the very beginning of my journey in the year 2000. At that time, everyone had jumped on the bandwagon to get found on this new thing they called the World Wide Web.
Webmasters were in high demand. If you could simply learn how to code HTML, you could enter into a high-paying in-demand job that seemed like it would last forever.
But then something happened that changed the industry forever...it failed.
In fact, I got really bummed out because I had just spent a lot of time learning something that was suddenly useless.
So, with my dreams dashed, I decided to go to school to figure out what I wanted to be when I grew up. It was then that I learned a very important lesson that I want to share with you now.
You see these websites were not built with a true business model behind them. And because there was no true business model, these websites that were extremely popular made absolutely no return on investment.
But then you look at some of the websites that did survive. They were built with a strategy that allows them to still exist today.
You may have heard of Amazon, a little online bookstore. Or maybe eBay, a little website where you can sell your junk online.
Do you want to know the secret to their success? One word - Strategy.
Even if you do business in a brick-and-mortar location getting found online is more important than ever.
Before people do business with you they want to:
- Check you out on social media to see if you are legit
- Look up pricing information to see if they can afford you
- Learn about your service area to see if you can even help them
- And so much more.
Consumers today are super savvy and your potential customers are learning as much about businesses like yours online before they ever call.
What are you doing online to help them make the decision to call?
Why not explore your options? If you are planning on building a website soon, then book a call with our expert web strategist. We'll explain the simple strategy that we have used thousands of times to help business owners just like you make the most of your online presence.
Do you need a real strategy for doing business online? Let's talk about it. Schedule your consultation call below.
I'm glad you are taking the time to make the most out of your next website.
- James Bullis
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